Home > Diving News, Fourth Element, TEKCamp > Fourth Element Launch World’s First Pop-Down Shop

Fourth Element Launch World’s First Pop-Down Shop

The look of our traditional high streets has evolved. A number of factors have contributed to our change of shopping habits including out of town retail parks and supermarkets, online shopping and the recession. Innovative councils have sought to reinvigorate the British high street using various mechanisms including adopting the ‘pop-up’ shop.

This trend is popular because it allows companies to market or test products, locations or markets, whilst some seasonal businesses use these temporary shops to reach their customers. A shop will ‘pop up’ in a temporary venue and sell merchandise for just a day, a week or a few weeks.

Fourth Element, Jason Brown, Martin Robson, underwater habitat, diving habitat, underwater pop-up shop, Rosemary E Lunn, Roz Lunn, The Underwater Marketing Company, scuba diving

Photo Credit: Jason Brown / Bardo Photographic

A Cornwall based diving clothing manufacturer has taken this concept to a new level, or should we say ‘depth’.

Fourth Element, Paul Strike, Jim Standing, underwater shop, pop-down shop, pop-up shopping, Rosemary E Lunn, Roz Lunn, The Underwater Marketing Company

Fourth Element’s Managing Director, Paul Strike, stocking the world’s first underwater ‘pop-down’ shop

Fourth Element has a reputation for doing things a little differently, and they have now given the phrase “just popping down the shop” a whole new meaning!

Fourth Element has just launched the World’s first ‘pop-down’ shop at TEKCamp.2015.

For one week only TEKCampee’s have the opportunity of buying an exclusive t-shirt underwater from a ‘pop down’ shop, suspended at a depth of 6 metres / 19 feet.

All the t-shirts for sale are wrapped up in waterproof packaging!

Technical instructor trainer Martin Robson of Eau2 kindly lent his underwater habitat to Fourth Element for the week.

Fourth Element, TEKCamp, scuba diver Kath Prentice, underwater shopping, Rosemary E Lunn, Roz Lunn, The Underwater Marketing Company

TEKCampee Kath Prentice after completing her shopping at 10 metres

This ‘pop-down’ shop has been a great way of introducing divers to a habitat.

An underwater habitat is used by cave diving explorers so that they can decompress in relative comfort as exploration decompression times can run for many hours.

The habitat allows the diver(s) to get out of the water (either partially or fully) and dekit, thereby reducing their physical and thermal stress. During these prolonged decompression stop the diver(s) will talk, eat, drink, breath oxygen and write up exploration notes.

 

 

TEKCamp.2015, Karen Garner, Rupert Massey, Toni Douthwaite,  Fourth Element, pop-down shop, pop-up shop, Rosemary E Lunn, Roz Lunn, Vobster Quay, scuba diving

The first three happy customers of Fourth Element’s ‘pop-down’ shop – with Karen Garner, Rupert Massey and Toni Douthwaite @ TEKCamp.2015

 

 

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